Therese Necio-Ortega

E-mail: theresenecio@gmail.com†††††††

 

Twitter: ThereseNO††††††

Mobile: +852 9316 3020

††††† +63 998 557 1600

Communications professional with extensive executive background in marketing, corporate communications, public relations, crisis management, corporate social responsibility, branding, database management, strategic partnerships and promotions, event management, training and mentorship across multi-cultural environments.

 

Advises luxury brands, financial institutions, Chinese municipal governments, Philippine national tourism offices and destination management companies.

 

        Led internal and external communications initiative at SM Investment Corp., raised global profile of its principals through direct media exposure and international forums.

        Led brand strategy and communications at Sun Life Financial Asia and oversaw regional and country communications teams in Hong Kong, the Philippines, Indonesia, China and India.

        Directed brand strategy for Hong Kong and Shanghai Hotels, parent of the Peninsula Hotel Group, oversaw internal and external communications and wrote crisis management manual.

        Developed marketing and communications strategies for American Express, Asia Jets and other top-tier brands; led marketing, promotions and sponsorships for the annual Quail Motor Show in California and managed PR agency-related and vendor-related functions.

        Launched and managed communications projects at JW Marriott Hotel Hong Kong, led its internal and external communications strategy and managed media relations and advertising budgets.

        Managed media relations for Hyatt International Hotels, supported the groupís hotel launches and start-up operations and led regional media crisis management initiatives. Undertook regional marketing and branding initiatives for Hyatt Regency Hong Kong, oversaw media relations, prepared advertising budgets, managed relationships with PR agencies and vendors and supervised the launch and managed its website.

        Served as mentor, The Womenís Foundation; mentor, PATS (Personal Assistant Training Scheme), Chinese University of Hong Kong

        Served as volunteer consultant, Asian Charity Services

        Co-chaired governance and ethics committee, IPPF (Independent Power Producers Forum) and served as vice-chair, hospitality and programme committee