††††† †+63 998 557 1600
Communications professional with extensive executive background in marketing, corporate communications, public relations, crisis management, corporate social responsibility, branding, database management, strategic partnerships and promotions, event management, training and mentorship across multi-cultural environments.
Advises luxury brands, financial institutions, Chinese municipal governments, Philippine national tourism offices and destination management companies.
∑ Led internal and external communications initiative at SM Investment Corp., raised global profile of its principals through direct media exposure and international forums.†
Led brand strategy and communications at Sun
Life Financial Asia and oversaw regional and country communications teams in
Hong Kong, the
Directed brand strategy for
Developed marketing and communications
strategies for American Express, Asia Jets and other top-tier brands; led
marketing, promotions and sponsorships for the annual Quail Motor Show in
∑ Launched and managed communications projects at JW Marriott Hotel Hong Kong, led its internal and external communications strategy and managed media relations and advertising budgets.
∑ Managed media relations for Hyatt International Hotels, supported the groupís hotel launches and start-up operations and led regional media crisis management initiatives. Undertook regional marketing and branding initiatives for Hyatt Regency Hong Kong, oversaw media relations, prepared advertising budgets, managed relationships with PR agencies and vendors and supervised the launch and managed its website.
Served as mentor, The Womenís Foundation;
mentor, PATS (Personal Assistant Training Scheme),
∑ Served as volunteer consultant, Asian Charity Services
∑ Co-chaired governance and ethics committee, IPPF (Independent Power Producers Forum) and served as vice-chair, hospitality and programme committee